In case you have problems with English which we know you don't, we put the most relevant points of the document in good Spanish : The power of video, in percentagesof customers believe that videos are very useful when making purchasing decisions After watching an online video of a product,of users will be closer to deciding to buy it It is expected that inof Internet traffic will be based on video playbackof online marketers already use video as part of their digital strategy Brands that use video marketing see their profits growfaster than those that don't. Different videos for each stage of the funnel TOFU, or Houston, you have a problem In this early stage of the funnel, your client becomes aware of a problem or need and begins to investigate.
To help you in this phase, you can use the following types of video: Brand films Brand films educational videos tutorials MOFU, or Here I am! In this intermediate stage, your potential client will have defined their needs and will be exploring options to solve them. So it's time to start talking about your Latest Mailing Database company and your products with specific video formats, such as: video emails video catalogs corporate culture videos testimonial videos BOFU, or The Moment of Truth This is when you have to concentrate as much as possible. In the final stage, your client is considering the specific products or services that will meet his needs, and these video formats will help him and a lot to decide on yours: Video FAQ demo videos personalized videos keys to make a good video marketing Remember: the important thing is the story, not the sale. The overload of commercial information on the Internet is the order of the day.
Your main message has to be clear. Focus on the story of your brand and the value it brings to your customers. Make the first ten seconds count by appealing to the viewer's curiosity. Optimize your video for search engines: take care of the title and description. Do you think that your BB company has nothing interesting to say and that is why you do not work on digital marketing? Well, you are validating a completely wrong idea and it is time for you to consider your communication strategy in the office. For this reason and because few businesses will stand out as much as yours if you take the internet seriously. Today we wanted to talk about those companies that do make memorable digital marketing: General Electric and content marketing The General Electric company has a really interesting content platform called GE Reports.