More traffic another benefit related to instagram's large audience is the ability to drive more traffic to business websites and landing pages. By themselves, social networks help companies increase brand awareness, and instagram stories also provide the ability to include links to web pages; in this way, it is very easy for the public to find brands and interact with them on their sites as well. More visibility snapchat and instagram struggle to innovate and release new features (and end up copying each other). Snapchat created a search bar and universal stories to help users find new content and accounts to follow, and instagram launched its hashtag and location stories to do the same. However, there is an important difference between the two updates.

More authenticity snapchat's strong point is in the search tab and in stories, although many people have confessed to having a better and more authentic experience in instagram stories. Instagram users can easily switch from temporary content featured in stories to the platform's curated, curated photos, and automatically executive email list scroll through stories without annoying ads. Greater ease of use perhaps the biggest reason brands switch to instagram is because it's easier to use than snapchat. On instagram, it's easier to add new followers, watch (and rewatch) content, share stories, and reply to them. Snapchat is still alive just because instagram is a better choice for brands and social media marketers doesn't necessarily mean you should completely abandon all the efforts you've been putting into snapchat. The snapchat public presents a high level of interaction; people spend an average of to minutes per day on the app. So if you've built a good contact base there, don't abandon it completely; try to keep interacting with them, while also gaining followers on instagram stories.

A chatbot is a robot that has enough development in terms of artificial intelligence to establish a conversation with a real user. Its existence dates back several decades, but it was the need to improve customer service that made them re-emerge as extremely useful tools when it comes to developing comprehensive digital marketing plans and boosting sales. On the other hand, there is also what is called chatbox , which refers to the chat box that appears as a respectful window on a website. In it we can see a profile photo with a welcome message that, in addition, will kindly ask us if we need help or some kind of guidance.