You know your company and your industry best.What terms do you see related to your products or services? Example: If you have several hairdressing salons, the key words “hairdresser”, “wedding hairstyle” and “balayage” might come to mind right away. Choose keywords that describe your business as precisely as possible. Step | Change perspective: What are your customers looking for? In the second step, take the perspective of your customers. Ask yourself: What keywords would you type into Google when looking for your company's products or services? What do customers think of first? Put yourself in the shoes of your customers. For example, if you run an ice cream shop called “Gelateria Mario” in Goettingen, the keywords “Eisdiele Goettingen” or “Eis Goettingen” are better suited than the name itself.

They improve your chances of customers finding you online whatsapp mobile number list if you also use these generic search terms on your website. So use keywords that your potential customers would use. Learn more about the difference between branded search and unbranded search in our report. Tip: Google suggestions (see screenshot) and the "Similar searches" at the bottom of Google's results page can help you to select additional keywords. They show what users have searched for beyond the search term entered. Screenshot of Google's suggestions for the keyword "hot dog Screenshot of Google's "hot dog" keyword suggestions Step | Check your keywords with tools Various keyword tools such as the free tool Ubersuggest provide further inspiration for keywords.

Here you can enter a keyword and see how many people search for the term per month (search volume) and what similar terms they are also looking for. Screenshot of the keyword overview for the search term "natural cosmetics" at Ubersuggest Keyword overview for the search term "natural cosmetics" at Ubersuggest Tools can also tell you who your competitors are and how many companies want to use the same keywords. In general, the higher the competition for a keyword, the more difficult it is to rank high in search results for that keyword. For example, the search term “natural cosmetics” (screenshot) has a high search volume ( , ). At the same time, the yellow SEO difficulty ( ) indicates moderately strong competition for the keyword.