I don't want to be shown there either. reading blogs. Because I want to show the campaign continuously – as already included in the consideration when choosing the budget – I do not set an end date. What I would possibly find interesting is to only show the ads during the week and to interrupt them on Saturday and Sunday, but I only want that if it turns out that the campaign actually performs less during the weekend (people might like to have the blogs on weekends?). So I will take that into account later during the optimization. Schedule: we opt for standard visibility, throughout the day, without an end date or other restrictions.

Shape your ad Ads : Two Carousel ads per ad group with links to different blogs covering the same topic as the service viewed on the website. Okay, we now have the campaign and ad group settings correct. Now it's time for the ads. A very important part. To show the various target groups the most interesting blogs, I printed out the 100 most read blogs from our website in the past year from Google Analytics and the phone number list samethen selected 3 blogs per service. I process this in two carousel advertisements per servicewhere I let Facebook determine the order of the tabs based on the most clicks, but choose a unique descriptive text per ad variant.

This allows me to see in a few weeks whether one of the two ads performs better, so that I can optimize if necessary. For the images I choose the old-fashioned photos that you (probably) are used to from us. These fit in nicely with our house style, our blogs and our website. Advertisements : We set up two Carousel advertisements per ad group (target group) with links to different blogs that deal with the same topic as the service that the target group previously viewed on the website. Sample advertisement SEA Anyone who has visited the services page about SEA on our website will see the most read SEA blogs of 2018. These are: ' What is Google Shopping? What is remarketing and Google Ad Grants.